Why Would Sarah Palin Team-up With A No Name Company Brand?

 

Written By: Rob Rohena 

Have you ever wished you could run into a celebrity who would be willing to endorse your small unknown business for little to no cost. Well, I recently came really close to making this wish a reality for my Interactive Marketing and PR Agency, ( DIR Incorporated ), while attending the 2011 REBAR Camp, in South Bend, Indiana. I had just finished a presentation on Search Engine Visibility, and was exiting the room sponsored by Gold Key Home Inspection, when I saw Sarah Palin. 

First, I thought I need her autograph, then I thought no I need a picture because nobody will believe the autograph is authentic. So, I approached her and said "Mrs. Palin may I have my picture taken with you?" She replied, "It's Ms. Palin --I left Todd in Alaska." Next, I asked her "Why don't you have any security with you today." She broke, "Because, I am not Sarah Palin, but, I get it all the time." Wow, she had me fooled. [ Then again, I believed in Santa Claus until I was 24 year old ... no not really ].

Turns out that "Ms. Palin" is actually a lovily young lady named Donna Miller with Gold Key Home Inspection, so instead of Sarah Palin endorsing DIR Incorporated, here I am writing want happened to me and in essence endorsing Gold Key Home Inspection and their Sarah Palin look-a-like. Maybe, I should hire a celebrity look-a-like? Actually, sounds like a marketing campaign... MORE TO COME ON THIS! 

By the way, this article was inspired by Kunur Patel's recent Adage Digital Magazine article about why brands we easily recognize seems to partner was brands you have never heard of. ( http://adage.com/article/digital/brands-partner-startups/228423/ )

Feel free to share your thoughts, comments, or funny stories with us:

 Facebook.com/SocialMobility,
 @DIRIncorporated,
http://www.dirincorporated.com/

Kathy Ireland? Riland says " I'm Hotter !?!" @ #REBCIN

by: Rob Rohena

Yesterday, while reporters were busy beating-up South Bend and labeling it "a dying city", a group of over 200 people including real estate professionals, home service experts, and marketing thought-leaders joined at the Marriot Hotels located at 123 N St Joseph Street, South Bend, Indiana to educate, share ideas, and network together in an event called "REBAR Camp"; a one-day social media marketing and technology "un-conference" for real estate related professionals, ( http://www.barcampindiana.com/ ).

Barry Skalski, of Prudential One Realty and Allie Hostetler of the Indiana Board of Realtors put together a committee to successfully launch the highly successful event. The event featured speakers like ex-radio host and superstar Local SEO marketer, Dave Woodson who shared , video marketing tips, Twitter 101, local search directory secrets, and social media tools, Robby Gehlhausen Slaughter of Slaugther Management who shared the importance of using productivity tools to save time and accomplish more, and myself representing DIR Incorporated who shared Craigslist Lead Generation tactics, Capturing Ratings and Monitoring Reviews, How Public Relations Integrates Social Media ( PR-I-SM ), and Advanced Methods for QR Codes. 

Kathy Ireland, Former Swimsuit Model

Kathy Riland, Meridan Title Company

Personally, aside from meeting Sarah Palin, which, I will discuss in my next blog, the highlight of the event occurred when during my Rating and Reviews sesions, I thought I heard Kathy Riland, of Meridan Title Company (one of the event sponsors ), say:

"When I google myself, it always asks did you mean Kathy Ireland? And, I'm like Kathy Ireland? NO ... I'm hotter".

I replied "Wow... that's coinfidence... it's good to know you are hotter." Ms. Riland quickly responded, no I said "she's taller" ... Oops...What do you expect from a guy with selective listening?

Another funny moment actually occured on Facebook when Tracy Maurer Jones of Remax wrote: "I have CDO, it is just like OCD, but, in alphabetically order."

The point is South Bend and the surrounding counties are loaded we talented people and growing businesses that have a sense of humor, know how to work together and never stop learning. By the way ... Newspaper and Wall Street Journal take note, because "traditional" newspapers and magazines will be dead way before South Bend, Indiana.

Please feel free to comment below and share with friends!

The PR-I-SM Effect - How Small Business Can Make Big News

by Rob Rohena 

If you are a small business owner, or the General Manager of one you probably will agree that you see very little return ( in terms of $ ) on your advertising. You would probably also agree that your social media marketing is limited ( in terms of share-worthy content ).

Well, today is your lucky day, because I am going to share with you, the small business owner, a system worth about $750 per month for FREE... yes you read that correctly. And, I'm not even going to make you opt-in to a secret squeeze-page where you can buy more stuff for $49.00 a pop.

Instead, I am going to share two videos guarenteed to make this blog posting worth your time to read, comment, and share.... ENJOY! 

By the way, it's called PR-I-SM, because it blends three words : Public Relations ( PR ), Integration ( I ) and Social Media ( SM )

Here's a short introduction video:



The PR-I-SM Effect : Part #2



I hope you enjoyed these videos. To learn more about PR-I-SM, or any other system created by DIR Incorporated visited http://DIRIncorporated.com/PrismProgram , or call (574) 329-9022.

Don't forget to share this with your friends and other business affiliates such as your local Chamber, Church, and Association.